Creating a catchy, memorable and selling logo is one of the first steps in developing a corporate identity. Of course, all entrepreneurs and businessmen want it to be made not for the sake of appearance, but to qualitatively perform a wide range of its unique functions. In fact, the logo is a truly effective tool for promoting the company and positioning the brand. Various types and formats are used to create logos. At the same time, various strategies and tools can be used to develop a brand name. So, you can use a variety of images, shapes and various symbols. For example, when thinking over the format of a brand name, it is important here the selected images, inscriptions and symbols are appropriate and reflect the basic, main principles of the brand.
A logo can be created metaphorically, using appropriate symbols selected from a variety of them. However, a truly high-quality design requires considerable effort, but sometimes a distinctive and unique design appears unexpectedly, by itself.
In addition to all the prescribed tips, there are several more unspoken rules for creating a high-quality logo. Nevertheless, if they are used correctly, combined with basic creation techniques, you will get a high-quality, memorable brand name. By the way, many designers really use a variety of visual symbols and metaphors in their work. Basically, creative people professionally undertake such a process. Unfortunately, there is still no universal formula that reveals how people of creative professions come to this or that decision with the proper development of a corporate logo.
Initially, you should listen to your ideas, plans, trust your intuition and not be afraid to take risks, slightly deviating from some rules. Undoubtedly, in any case, it is necessary to adhere to the framework, but listening to yourself during the creative process is a quite significant quality. Alternatively, you can use a variety of visual symbols, metaphors, magical symbols and, for example, a suitable Greek symbol.
Intuitive perception of the logo, the symbols in it, the combination of various images and inscriptions allows you to get an unusual, eye-catching and memorable corporate logo, to create such a sign with a big and promising future. And these factors are actually important and essential for the development and promotion of the company’s brand and products.
Of course, on the other hand, even if you have an impeccable version of the brand name, there will always be critics who reject the abstract, various geometric shapes, and so on. Nevertheless, the main conclusion is based on intuition and sensitive ingenuity during the entire creative process. Creating formulas and following certain tactics provides intelligence, while using intuition gives a huge number of opportunities for creatives and creators. Many thinkers and futurists assign a leading role in solving problems to intuition.
To solve a particular problem, a certain level of education is necessary. At the same time, it is implied that the higher the level of education, the more effectively we find ways out of suddenly arising difficult situations. Undoubtedly, in addition to education, even the highest and highest quality, all people need training in intellectual and other skills. So, the balance between intelligence and intuition can lead to the creation of a high-quality and selling logo that will reach the hearts of a wide audience.
Nevertheless, the use of feelings and thoughts in the logo design creates immediate and intuitive connections. This approach does not require large budgets for an overly detailed design.
It is worth mentioning even low-budget logos using this approach receive such a response from the audience that any large-budget client would envy.
The fact is that symbols and various kinds of metaphors act on a person on an unconscious level. At the same time, they attract and hold the attention of the audience, and the symbols remain in memory for a long time. Symbols existed long before writing, because symbolic communication through symbols is unique in that it is concise, immediate and understandable. In addition, metaphors with a set of symbols increase the amount of information placed in the logo.
Symbols, unlike words, are independent and separate. In other words, symbols serve as full-fledged and self-sufficient objects while words are made up of letters. As for perception, of course, symbols are perceived more easily, since their perception is intuitive and immediate. First of all, words should be linked in sentences in a certain sequence. Moreover, the word must be connected with a visual image, not to mention that it must be used in a certain language for better perception. Obviously, these approaches work in different ways.